Rooted

ROOTED — S2:E9 | Clean Beauty Is Broken — And Here’s What Needs to Change

ROOTED — S2:E9 | Clean Beauty Is Broken — And H...

Clean beauty has no legal definition, no enforcement mechanism, and five patterns of structural dishonesty worth naming — including an honest account of where Acquavena itself falls short.

ROOTED — S2:E9 | Clean Beauty Is Broken — And H...

Clean beauty has no legal definition, no enforcement mechanism, and five patterns of structural dishonesty worth naming — including an honest account of where Acquavena itself falls short.

ROOTED — S2:E8 | The Water Question: The First Ingredient Nobody Talks About

ROOTED — S2:E8 | The Water Question: The First ...

It is first on almost every label in your bathroom and sixty to eighty-five percent of the bottle. No brand tells a sourcing story about water — and “preservative-free” is...

ROOTED — S2:E8 | The Water Question: The First ...

It is first on almost every label in your bathroom and sixty to eighty-five percent of the bottle. No brand tells a sourcing story about water — and “preservative-free” is...

ROOTED — S2:E7 | Skin at Every Age: Botanical Intelligence Across the Decades

ROOTED — S2:E7 | Skin at Every Age: Botanical I...

The industry calibrates every formula for an imagined twenty-eight-year-old. Your skin has been changing since the day you were born — here is what actually happens in each decade, and...

ROOTED — S2:E7 | Skin at Every Age: Botanical I...

The industry calibrates every formula for an imagined twenty-eight-year-old. Your skin has been changing since the day you were born — here is what actually happens in each decade, and...

ROOTED — S2:E6 | Where Botanicals Come From: A Sourcing Story

ROOTED — S2:E6 | Where Botanicals Come From: A ...

Between a Chilean hillside and your bathroom there are a dozen decisions that determine whether a botanical is genuinely effective or merely claimed to be. Quality isn't a claim —...

ROOTED — S2:E6 | Where Botanicals Come From: A ...

Between a Chilean hillside and your bathroom there are a dozen decisions that determine whether a botanical is genuinely effective or merely claimed to be. Quality isn't a claim —...

ROOTED — S2:E5 | Ancient Alchemy: How Fermentation Is Changing Skincare

ROOTED — S2:E5 | Ancient Alchemy: How Fermentat...

Bread, wine, miso, makgeolli — the oldest biotechnology in the world. What fermentation does to a botanical makes it a genuinely different ingredient, and the label should tell you which...

ROOTED — S2:E5 | Ancient Alchemy: How Fermentat...

Bread, wine, miso, makgeolli — the oldest biotechnology in the world. What fermentation does to a botanical makes it a genuinely different ingredient, and the label should tell you which...

ROOTED — S2:E4 | Behind the Formula: How an Acquavena Product Is Born

ROOTED — S2:E4 | Behind the Formula: How an Acq...

Eighteen months, a non-negotiable ingredient list, and a prototype that came out the color of marmalade. What botanical formulation actually looks like — including the parts that didn't work.

ROOTED — S2:E4 | Behind the Formula: How an Acq...

Eighteen months, a non-negotiable ingredient list, and a prototype that came out the color of marmalade. What botanical formulation actually looks like — including the parts that didn't work.